La Maison is a unique five-floor art-deco townhouse located in the heart of Amsterdam’s Nine Streets, at Runstraat 28. More than just a physical address, La Maison is a living concept - a house that never stays the same. It evolves with the people who step inside.
Founded by Lotte Maria van Rijen and Marleen Evertsz, La Maison was created as a house to be shared. A modern salon where brands, artists, entrepreneurs and visionaries can temporarily take over, bring their story to life, and shape the house in their own way.
Each floor carries its own atmosphere. Intimate salon rooms, layered retail settings, quiet corners and open floors unfold vertically through the building. The layout creates a unique journey - from street-level presence to more private, immersive moments upstairs. It allows commerce and creativity to exist side by side, without losing warmth.
La Maison can be positioned as a boutique, a brand house, a creative residency or a multi-floor activation. It is equally suited for photo and film shoots, press days, private dinners and curated gatherings on request.
The interiors are art-deco inspired, warm and full of character. No blank canvas, but a house with soul - designed to elevate what enters it, without overpowering it.
La Maison is our house. And for a moment, it can become yours.