The event location is situated right in Frankfurt’s city center and offers an urban, vibrant setting for a wide range of event and retail concepts.

The space has already proven to be a strong hotspot for merchandise sales, with numerous successful pop-ups, brand activations, and sales formats having taken place there — including merchandise pop-ups.

The venue offers several separate rooms that can be used flexibly for merchandise sales, back-of-house operations, and storage. A particularly positive aspect is the well-functioning in-and-out flow, which supports high footfall and a smooth customer journey. The onsite team is very experienced in handling merchandise pop-ups and high-volume sales scenarios.

The venue offers:

Indoor space: approx. 290 sqm

Courtyard / outdoor area: approx. 400 sqm

Due to its central downtown location, there are no dedicated parking spaces, but the venue is very well connected by public transportation.

Overall, the space provides an ideal mix of visibility, foot traffic, operational flexibility, and proven merchandise performance — perfect for brands looking to activate in the heart of Frankfurt and engage directly with their audience.