Nowadays, more than before, companies need to find ways to connect to their communities. Especially when a community has been defined by a digital brand, there is the need to find spaces where to connect physically: customers desire to speak up their concerns and to be listened to.
Connect with your online community
Who: brands who want to strengthen the relationship with their online community
What: a pop-up event facilitates an interactive experience with the community and among its participants
Why: to listen to concerns about your product or service while educating about them
When: to solve delicate topics, such as data protection, and increase the transparency of your business
Facebook opened a Pop-Up store in Cologne to allow its community to learn more about security and privacy on the platform, visitors could try out a variety of products and, for example, learn how to use some functions such as "Lip Sync Live" or "Stories".
