It can be challenging to be heard in an over-stimulated society, brands that want to attract the right customers need to find alternative channels to be heard and seize customers’ attention by creating excitement. Pop-ups can be a perfect solution to experience new markets, new products and receive instant feedback from customers, or if you want to reinforce your brand with a very specific message or promotion. 

Who: brands who want to launch a new product or expand to new markets 

What: a pop-up event to create a lot of buzz, curiosity and fear of missing out (let’s tackled all those Millennials :)) 

Why: to experiment with potential customers, understanding how receptive they are to your product/service: 

When: anytime you want to reach out to new customers and learn more about the existing one