The more consumers depend on digital experiences, the more they seek to counterbalance with real-life events; they want to touch the products, try them out, ask questions and experiment with their senses. They want to use new technology and new systems that integrate online and offline seamlessly.
Create a connection between online and offline experiences
Who: brands building up a solid omnichannel experience
What: pop-up experience combining digital with a real live event
Why: to showcase your product, offer consultation with experts, trials and hand-on experience
When: to blend your online-offline strategies
Venca launched its first pop-up store to offer a new experience: customers could buy from the digital locker while interacting with styling consultants and influencers. The purchase was then sent directly to the customer’s home enhancing a smooth offline and online experience.
