What is a Pop-Launch

These pop-up events are created with the aim to launch and showcase a new product after a large period of expectation and an extended communication campaign.  

These events are ephemeral, they want to create a lot of buzz on social media and on the traditional media traffic;  press and consumers can take a look at the product and witness the new features. 
“The Pop-Up stores help us to showcase our new models in central, lifestyle-oriented surroundings as part of our pre-launch activities in major German cities. This way we can reach our target audience where actually is"

 Göran Tamm (Marketing director Jaguar Land Rover Germany) 
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