Consumers, above all Millennials,  are more willing to shop from a company that shares their values, or supports a cause they considered important. Transparency is essential and with social media and the advent of the Internet, consumers have the possibility to be more involved in all the processes of the company.  

Who: brands who want their values to be a central part of their business strategy 

What: a pop-up event that can help customers understand more in which way your company works implementing their values 

Why: connect to customers on a deeper level 

When: during a date that connects to your values (ex. Earth day) or any time you want to be transparent about what you do.